Identifying ads' funders the right call

By Joe Ely, Letter to the Editor

As the editorial in the May 13 Times asserts, making political advertisers accountable for their claims will eliminate much of the deception and demonizing that saturate the media around election time. It's no wonder that so many voters, especially the young, are turned off and abandon their precious right to vote after having their intelligence insulted over and over in the media.

I am convinced that when political ads are required to clearly identify the true sources of their funding, they will be less offensive and less of a voter turnoff. The California DISCLOSE Act holds the promise of a more informed electorate and a greater voter participation in elections.

Knowledge is power, and the DISCLOSE Act will place more power in the hands of the voters instead of a few veiled wealthy power brokers.

Joe Ely
Pleasanton

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